Dear Chevy Marketing Team,
A frequent and heated topic of discussion in regional Service Parks, Bars and Pit Garages recently has been the reasoning behind calling the Chevy Lumina, a Lumina.
Say it with me. Luuuminah. Lewminuh. Luhmina. Lumina. WTF?
What does Lumina mean? How many Hairdressers actually drive one? Could the bad name be the reason it has yet to take America by storm? The thing is insanely Popular in Australia, badged as a Holden Commodore. It has our vote for Most Effiminate Name for a car, Ever.
We beseech you, in your wisdom, to enlighten us on the reason for giving such a horrible name to an otherwise Balls-Out car.