Thursday, May 22, 2014

Omani invents amzing car, well meaning journalist invites mokery with crap article

Times of Oman ran an article about a new Omani invented car. You can read the article here. Sultan Al Amri is a local tinkerer, inventor, and maker of things here in the Sultanate, and has been in the press occasionally with this car thing and possibly a wristwatch thing since 2007 or so.

Looks pretty cool to me! 

But I'm not sure how it's going to do in a side impact collision. 

Before we all launch into mocking this guy, and heartlessly crushing his dreams, can I just take a second to point out that maybe we should be applauding his initiative instead. Sure the car is preposterous, but at least he is out there actually doing something, and creating something. So let's all try to be kind, and not turn this poor dude into an internet punching bag.

That lecture accomplished, let's look at a few quotes from the article so we can all learn more about this revolutionary new vehicle!

The car, says Sultan, has many unique features which cannot be found in any other car. It is a four door salon car, the design of which is inspired by the form of an Omani cat...
The rear seats can be reclined to form a majlis while passengers can also enjoy watching 12 television channels aired via satellite on an inbuilt screen....
Attention has also be paid on minor details, which most established brands overlook, like provision of a mini waste-bin, a dedicated space for placing a tissue box...
See that? A dedicated space for placing a tissue box! If you have spent more than 5 minutes in Oman, you will understand why THIS CAR MUST BE PRODUCED ON A MASSIVE SCALE. Because dedicated space for a tissue box!
As for changing flat tyres, which is a difficult task for women drivers, the vehicle has provision for elevation of tyres as well release of the bolts with the simple touch of a button. The car also has a 'black-box' connected to all the 4 cameras, which can be of help during eventualities. 
Our talented Journo goes on to wrap the story up with this gem of a summary:
Sultan's car can very well be termed as Oman's first invention, once the necessary clearance comes by, as it would allow him to produce Oman's very own automobile, something which people had never imagined a few decades ago.  
 May I point out that the way the journalist chose to write the article basically opens the door to the whole world making fun of this guy and by proxy, Oman. More care in the editing (and writing!) could have gone a long way toward lending the dude some much needed credibility, instead of detracting credibility from what would appear to be a somewhat farcical endeavor.

 Interestingly, here in Detroit, a city with insane unemployment levels, and an adult literacy rate hovering at about 50%, somebody actually went and created a factory to make high-end wristwatches, bicycles, and luxury leather goods. And it's going gangbusters! It's called Shinola, and their branding, manufacturing, and everything else is pretty slick. The watches are gorgeous and covetable, and the bikes the stuff of dreams.




There isn't any reason that Oman couldn't do something similar. Think Amouge fragrances, but with other luxury goods.

I would like to close with the following quote from SUltan himself, which maybe bears pondering, given the amount of ink we have been spilling on the subject of Omanisation.

"Whenever, I buy anything, I always check out where it has been manufactured and always wonder why we, in the Arab world, cannot manufacture it."- Sultan Al Amri  

1 comment:

Suburban said...

And, I know, I should have edited my own blogpost, because holy errors!!! Please remember that I am merely an unemployed asshole, and not a paid journalist.